'How to Attract a Crowd,' Then and Now
The New Jersey Council for the Humanities hopes it has made advertising humanities events a little more user-friendly. Between planning when and what to tweet, getting word of mouth going, and drawing up that eye-catching flyer, an effective ad campaign is multi-fronted and takes some savvy to put together. The NJCH’s Speaker’s Bureau speakers and the venues that host them consistently reported difficulties attracting the large crowds they hoped for. In response, the NJCH went to the experts. Hiring a local marketing firm, they developed and published a publicity manual for those speakers and community organizations.
Posted: July 22, 2015